Your Kid’s Brain Wasn’t Built for This. Neither Was Yours.

“Win the Hour” Giving Tuesday Campaign

You know the sound.

It’s not gunfire. Not sirens. Not breaking glass.

It’s the soft click of your kid’s door closing… and the blue light bleeding underneath.

Behind that door is a stranger—scrolling, ghostlike, fed by an algorithm built to addict and drain. The threats we trained for came with noise. This one comes in silence. And it’s in your house right now.

You’ve trained to keep your family safe. You’ve stocked gear, learned skills, maybe even taught your kids to start a fire without matches.

But here’s the truth: if your child can’t pay attention, can’t remember what they did yesterday, and can’t feel joy unless it’s served by a screen... none of that prep matters.

That’s why I’m writing you today—not as a fellow prepper, but as a father, a teacher, and founder of a trust that’s doing something real.

Listen, I don’t do the Black Friday/ Cyber Monday Stuff… I focus on giving this time of year to those who matter most to us, our children.

This Giving Tuesday, we’re raising funds to give kids 1 hour of their real life back. Not metaphorically. Literally. (Campaign is LIVE Right Now!)

It’s called the Outdoor Hours Fund.
Every $25 buys one hour where a kid:

  • Lights a fire with their own hands

  • Eats soup from a pot they helped cook

  • Builds something crooked, and then builds it again

  • Sleeps like a human, not a ghost

And it works. We’ve seen it. Teachers notice the difference. So do parents.

If your house is already a little quieter for the right reasons—help make that true for one more family.

We’re not building a program. We’re starting a movement. You in?

—Bob Yeager
Founder, Prepping 101 / Woodcraft League of America®
President, The Woodcraft and Wilderness Learning Trust

P.S. Every dollar is tax-deductible. Every gift becomes a real hour. This isn’t charity. It’s prepping for the soul.

🔗 Give now